A website is no help if people don't see it, just as a business without promotion won't be a business for long. Below are promotion and marketing suggestions for both your webpage and your business.
1. Keep it simple. If the website is difficult to maneauver, potential customers will get frustrated and leave. That includes very slow loading pages from too many graphics. I will be use Gif Wizard to shrink the file size but not the size of your graphics to make it faster loading. Image tags also make a page load faster. Java Script in excess not only makes pages load slower, but it doesn't work on all browsers. In fact, too much java script can crash some browsers. Frames are also not a good idea, as they seem to annoy too many people.
2. An ever changing page will keep the customer coming to your page. Update or have it updated as much as possible.
3. Make an offer or monthly special on your page.
4. Try to get visitors email addresses to use for further marketing. Ask for their feedback or opinion on something -your product, world events, or a poll of some sort. Follow up on the email list by sending new offers, useful information, holiday greetings, or anything that gives the customer something. People are too busy to read something just promoting your site. ListBot has free mailing lists for website owners.
5. Offer something free on your page- catalogue, sample, newsletter, product report, etc. Free stuff gives people a reason to come to your page and it also is a way to get those email addresses.
6. Always make sure they have a way to contact you. Put your email address on every page.
2. Submit your site to as many search engines as you can. Registration to the seven major search engines is included in the website fee for DP.
If you want more, The Web Submitter
has a $25 a year plan, that will submit your site to 350+ search engines and directories every month.
4. There are many free newsletters for Web site promotion and marketing:
The VisualPromote Gazette
6. Announce your new site at these Announce Sites.
8. Add your email address and URL when involved in discussion lists or newsgroups.
9. Use an email signature. Most email programs will allow you to make a signature with your email address and URL. The signature will automatically attach to your email messages.
10. Announce your website with a press release.
Contact us at email@example.com
This site copyright 1998, Dargis Publications